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Is Google + Back? How to Revive the Failed Playbook to Combat ChatGPT

Figure 1. The Google integration monster rises with a new face. Retrieved from

Google has been hard at work dusting off the failed Google+ playbook in order to combat ChatGPT, a new chatbot that is taking the world by storm. The company recently announced that it will be using its Google+ technology to help fight against ChatGPT, which is quickly becoming one of the most popular chatbots on the market.

Google+ was originally launched in 2011 as an attempt to compete with other social networks such as Facebook and Twitter. However, despite its initial success, the platform eventually failed due to low user engagement and lack of innovation. Now, Google is hoping to use some of the same technology from Google+ in order to take on ChatGPT.

ChatGPT is a chatbot developed by OpenAI, a research lab founded by tech giants such as Microsoft and Amazon. The chatbot uses natural language processing (NLP) and machine learning (ML) algorithms to generate conversations with users. It can also be used for customer service tasks such as answering questions or providing product recommendations.

Figure 2. Google issues urgent warning to the millions of people using ChatGPT (Parsons, 2023). Retrieved from

Google's plan is to use its Google+ technology to create an AI-powered bot that can interact with users in a similar way as ChatGPT does. This would allow them to provide customers with more personalized experiences and better customer service than what they are currently getting from ChatGPT. Additionally, it would also help them stay competitive in the rapidly growing chatbot market.

Google has already begun testing this new AI-powered bot and plans on rolling it out soon for public use. With this new technology, they hope to be able to provide customers with more efficient customer service while also helping them stay ahead of their competition in the chatbot market.

Only time will tell if Google's plan will be successful or not, but it certainly looks promising so far!






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